How to Enhance Site Loading Speeds for Better SEO Performance?

When someone talks to you about SEO, what usually comes to mind? Well, I am willing to bet that it is either keywords, site navigation, amazing content or link building that you’re thinking of. And truth be told, people actually do put those things in their SEO to-do lists.

However, there is one important ranking factor that is often overlooked. Do you know what it is? Well, it is actually the page loading speed.

As things get faster, the patience of every person accessing the internet also grows thinner. So, whenever they stumble upon a website that takes forever to load, then they will not hesitate to leave and never come back again.

The reason why this is often overlooked is that it doesn’t represent anything “physical” on the site. In other words, it cannot be seen. But, just like air, even though you can’t really see page loading speed per se, you can actually feel it.

Google, the search engine giant, has actually announced that they would be using page loading speed as an important ranking factor. Furthermore, they also emphasized that it has to apply to both the desktop and mobile versions of your site.

That being said, how can you enhance page loading speeds for better SEO performance? Read on to find out some tips.

  • Start by Looking at Your Media Content

One of the major contributors to slow loading speeds are non-optimized content. These are digital media that you put on your site or in your content that is not properly tagged and is not properly resized for maximum loading speeds.

For instance, uploading and using a full resolution image might be good to look at, but it will not bode well when it comes to loading speed because it will take time for it to be fully displayed.

Fortunately, you can easily optimize images by using a photo editor. You can use online photo editors like Pixlr or Tinyjpg or you can even use Photoshop if you have it.

Aside from resizing your image to a lower and optimized resolution, you also need to put appropriate descriptions and alt texts as well.

  • Revisit Your CSS Codes and Javascript Files

How to Enhance Site Loading Speeds for Better SEO Performance?
How to Enhance Site Loading Speeds for Better SEO Performance?

One problem that is evident on poorly optimized websites is that it fully loads all of its CSS and Javascript files all at once. Both are needed for the presentation of aesthetics on your site, however, if the files are not optimized, they will be slow to load.

This happens because, by default, all of the CSS and Javascript files run until they are fully loaded before they display any graphical elements. This can seriously increase page loading times.

To prevent that from happening, you can use inline CSS Javascript files instead so that only the important elements being viewed at that particular time will load while others will join afterward when they are needed. A lot of people tend to have problems with the more technical side of things and that is why it is recommended that you consult a SEO firm when you find yourself having troubles.

  • Get a Good Hosting Site

You want to get your own domain and a hosting site as well. Although it requires money, getting a premium plan is much better for you in the long run. A good hosting site not only gives you the best possible speeds, but it is also much more secure than the free options.